And so many people have actually said yes to this advert (smh).
The thing that’s most fascinating, however, in this ad is that it appropriated the Black Lives Matter movement with the Trump backlash mobilisation all for what?
To sell a can of soda.
This as really needs to be studied because so many people – all the people who were involved in making the as, i clouding Kendall Jenner – didn’t pause once to even think, “Hmm…” while this advert was being made.
And it’s got pretty famous, becoming the truest case of “all publicity is good publicity.”
The as was not liked so much by the more smarter people that it was pulled down on Wednesday afternoon and Pepsi apologized to Kendall Jenner for it.
We can see why Pepsi used this to advertise their brand because it’s been historically proven that advertising of any kind has always excelled when it has captured a powerful cultural movement and incorporate it into the brand.
Though none were as powerful or edgy as a supermodel giving police Pepsi to end police brutality.
In fact, the pitch meeting for this ad is unfolding in front of our eyes, “Today’s Pepsi girl isn’t just a consumer. She’s an activist! She’s passionate about the world! She cares that the police in riot gear get their sugar fix!”
And this isn’t the first time that Pepsi has made such a tone-deaf advert without checking in to see if it’s okay. They’ve done this before too.
Here’s the Pepsi Max Suicide Ad.
Their tagline is: “Pepsi Max. One very lonely calorie.”
And what is a lonely calorie going to do? Obviously kill itself, because that seems like the only plausible thing to do if you’re lonely. Well done Pepsi.
The Pepsi Max Love Hurts ad
This one had everyone’s head shaking because of the gender stereotyping of black man always ogling white women and being disrespectful and the Angry Black Woman stereotype.
Director Brad Bosley response by saying that he thought the married couple fit his vision of a generic pairing, and it just so happened “those were the best actors [he] had and [he] put them in there without thinking about race at all.”
Diet Pepsi Skinny Can
Yeah it feels great to get body shamed by a can of soda, isn’t it?
In a not so surprising turn of events—except, again, maybe to all those executives who said yes to this—critics immediately jumped on the implied reinforcement of dangerous stereotypes about women, body image, and beauty.
The National Eating Disorders Association even weighed in, calling it “thoughtless and irresponsible.”
And there have been countless other Pepsi add that just didn’t fit right with the audience because of how deaf Pepsi is.