Spare no expense to promote Windows Phone 7 operating system that is included in at least four or five terminals.
The idea is clear,to sell many smartphones with personal SO and to be present in different markets from Europe, America and even Asia.
Initial sales are not so good but not all is lost considering that Christmas is close and a campaign will be made and 73 million euros will be invested.
Enough to go in different media ranging from magazines, television or banners, as well as radio in different places.
The idea is to compete directly with phones with Android or iPhone in the U.S. and outside this territory if possible.
After seeing that they could invest about $ 500 million at the beginning, now will spend more for the promotion of Optimus 7 LG, Samsung Omnia 7, HD7 and other HTC phones.
Will they still sell what they want before the end of 2010? Maybe or maybe not.